“Seamless underwear brand uses unique bonding technology for a completely smooth, invisible and comfortable finish.”
It’s all about stitches and seams.
The creative team at Yay Panties say the use of the word “seamless” by many brands is a misnomer. The reality is that there is always a seam or two, either at the sides or at the gusset.
Yay Panties, they say, are knickers that really are stitch-free.
Made using a bonding process instead, the ultra-soft, European fabric lies completely flat against the body, won’t show through even the tightest of bodycon dresses, and will stay in place all day long.
“These panties don’t just feel like a second skin, they feel like they’re not even there.”
Founder Sebnem Tanyas says, “Customers tell us that they love the ‘barely there’ feeling they get from their Yay Panties, and the invisible panty line – literally no show. In fact, lots of people mention that they love our underwear so much, they’ve started wearing it almost every day!”
Yay Panties are available in a choice of No-Show Tanga or Cheeky Undies Boyshort styles, both in sizes XS to XL and the colours black, white or nude. Priced for retail at $22 for the Tanga and $26 for the Boyshort, Yay Panties are high-quality but affordable. For even better value for money, customers can buy a 3-pack and get one of each colour for just $59 (Tanga) or $65 (Boyshort).
See Yay Panties at CURVENEWYORK
The brand is also about to launch a new fashion collection for Spring/Summer 2018, which will see it bring its seamless touch and fun fashion colours to a range of new products including everyday Bralette and shape wear. The collection will be unveiled at CURVENEWYORK from August 6 – 8, 2017 at Jacob Javits Center in New York City.
“Yay Panties are the perfect, invisible underwear to wear under leggings and tight-fitting skirts, but even if you’re not worried about VPL, you’ll love them anyway simply for the comfort and freedom that they offer. They are particularly perfect for women with sensitive skin, thanks to zero chance of irritation from bulky stitching.” said the brand.
Questions about Yay Panties?
About Yay Panties
Yay Panties was founded in 2016 in LA, California by Sebnem Tanyas and Hedi Selmi. The brand retails through its own website www.yaypanties.com, as well as being stocked in more than 20 online and offline locations including Gilt, Haute Flair and Amazon.
- Aug 01, 2017
When I first saw the Yay Panties brand at Curve in February, I was not sure about another panty package program; but, it’s my job to mine the market for the best in class. Whenever a newcomer surfaces, I feel compelled to do some R&D. And the marketing campaign, so critical in today’s digital world was enticing: fun, sexy and affordable underwear completely seamless and stitch free. My 32 year old daughter, who is not a fan of underpants in general (please don’t ask) convinced me of their potential when, after trying the boy short, she raved about the fit and feel. The fabric is so malleable and soft; it’s hard to remember one is wearing undies at all. This I can personally vouch for as I tried them on. Currently focused on two key items, the tanga and the cheeky in sizes XS-XL, they are launching as I write. Yay Panties is positioned to expand the assortment for Spring 18. Additional collections including bacteria resistant materials and cooling elements will enable them to add a fashion and active range that will zero in on their target customer; a spirited young woman searching for cool lingerie that won’t break the bank. In the past few weeks, Yay Panties has surfaced in my email more than once. That set off my radar. It might just be worth getting to know this new kid in town.
- Jun 27, 2017